Alex Walker appointed to rapidly expand digital farmer-to-farmer network Wefarm

The knowledge-sharing network plans to increase its users from 1 million to 100 million with the expertise of the former Amazon executive.

Digital farmer-to-farmer knowledge sharing network Wefarm has appointed Alex Walker as chief operations officer to rapidly scale-up the business to reach 100 million users over five years.

The network, which uses machine-learning technology to enable small-scale farmers to connect with each other to exchange knowledge, is the world’s largest farmer-to-farmer network.

It enables farmers to produce higher-quality product, increase yields, gain insight into pricing, tackle the effects of climate change, source the best seeds, fertilizers and loans, Wefarm said. It also has great potential for growth, with 500 million small-scale farmers spending $400 billion annually.

Kenny Ewan, chief executive at Wefarm, said that with his first-rate expertise in building marketplaces, Walker is the ideal hire for the company. “The plan now is to scale rapidly – first in Africa and then globally,” added Ewan.

Explaining how he will scale up the network, Walker told Agri Investor he plans to offer a great valued service to farmers and expand beyond the current markets of Kenya, Uganda and Tanzania.

Top priorities for Walker include leading the strategy and execution of Wefarm’s marketplace business model, hiring and developing the next generation of ‘Wefarmers’ and pushing forward with global expansion.