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Rabobank’s 10 big ideas to feed 9bn by 2050

The global food and agriculture markets will need to focus on innovation if they are to feed the world's growing population according to a 50-page report from Rabobank.

Global food and agriculture markets will need to focus on innovation if they are to feed the world’s growing population, according to a recent 50-page report from Rabobank’s food and agribusiness research and advisory department.

“Harnessing the power of innovation will require a shift in mindset and acceptance of the fact that business as usual is not the way forward,” reads the report.

There are two main areas to focus on: improving technologies and practices, starting with traditional research and development (R&D) and expanding that through sharing and rolling out new ideas on a commercial basis. The second area of focus is to change business models to “accelerate the uptake of new technologies and practices in ways that better manage risk and align investments and returns”.

To this end, Rabobank has come up with “10 big ideas that could materially boost global food availability and access by 2025”. The report offers insight and analysis into each idea.

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