Vista Equity’s AGDATA acquires data management company

Agri data and analytics company AGDATA, which is owned by technology-focused Vista Equity Partners, has acquired data management and services provider Focus Technology Group (FTG).

AGDATA was acquired by Vista Equity Partners from SFW Capital Partners in 2014 through its Vista Foundation Fund II for an undisclosed sum. The company specialises in sales and marketing data platforms for agriculture and animal-health companies. It plans to integrate FTG’s core business into its animal-health division, a consumer base of feed mills, veterinarians, manufacturers and specialty pet markets, according to a statement.

AGDATA has also hired a new chief executive to oversee the data management company’s expansion strategy.

“Combining AGDATA’s experience and offerings with those of FTG means that we can more completely meet the needs of the animal-health market,” said Andy Zupsic, the newly appointed chief executive, in the statement.

Zupsic previously served as the chief operating officer for Sovos Compliance, a business-compliance software-and-technology company. Former chief executive Richard Bettison will remain as a board advisor.

Vista Equity Partners Fund II closed in 2013 on $1.15 billion. Vista Equity Partners’ latest closed fund is the $6 billion Vista Equity Partners Fund V which overreached its $3.5 billion target and a $5.75 billion hard-cap. In February 2016 the firm has launched Vista Equity Partners Fund VI, with a target size of $8 billion, according to PEI Research and Analytics.