Google Ventures makes second investment into farm management software provider

Granular closed Series B financing with $18.7m from four new investors and three returning investors.

Google Ventures has joined the Series B financing for Granular, a San Francisco-based provider of farm management software, which closed the round at $18.7 million. This brings the total capital raised by the company to $25.2 million, it said in a statement.

The search engine’s VC arm was a returning investor, along with Andreessen Horowitz and Khosla Ventures, who together put $6 million into the Series A round. Tao Capital Partners led the financing and was joined by Emory Investment Management, Fall Line Capital, and H Barton Asset Management.

Proceeds will be used to provide to extend the product into the speciality crop and livestock segments and expand the localized support team.

Founded 18 months ago, Granular has been working on developing software that collects, synthesises and analyses data on-farm business processes including planning, budgeting, marketing, and cost and inventory management. The target user base is farms of more than 10,000 acres in size, Agustina Sacerdote, marketing director of Granular, told Agri Investor.

“There has been a lot of technology investments in the agricultural space for a long time and there are lots of technologies on the agronomic side,” Sacerdote said. “What we think we can take advantage of is a lack of the right tools on the business and operation side. We bring together agronomic, operational and financial data onto one single platform that is intuitive and apply it to the agriculture industry.”