Dairy Farmers of Canada has appointed Jacques Lefevbre as its new chief executive, a position that has been vacant since the departure of Caroline Emond last July.
“With over 25 years of experience across multiple sectors, Mr Lefebvre is a strong leader that brings a wealth of knowledge and insight to DFC,” said the national dairy trade body.
Lefebvre has held a number of positions in both the public and private sectors. He began his career as a journalist and political commentator and later served as director of communications for the Canadian government, a post he held from January 1997 until May 2001.
In addition to his expertise in the dairy industry – he was most recently president and chief executive of the Dairy Processors Association of Canada – Lefebvre has spent more than a decade in senior public affairs roles for organizations such as the Canadian Medical Association and Innovation Medicines Canada, a pharmaceutical trade association.
“I welcome the opportunity to use my past experience, inside and outside the dairy sector, to bring our industry together as we face tremendous pressure on trade and government relations issues,” Lefebvre said. “It is more important than ever that we work collectively to defend and promote the industry.”
Founded in 1934, DFC represents Canada’s farmers living on approximately 12,000 dairy farms. Its mandate, in addition to promoting dairy products made from 100 percent Canadian milk, includes promoting animal welfare, environmentally safe practices and economic sustainability, as well as helping to shape policy.